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Google changes it up again with Hummingbird
Google has announced their new algorithm a week ago and called it, Hummingbird. (Even though Google had been running it for a month prior before officially announcing it.) Unlike Penguin and Panda,...
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How Boring Industries Can Still Have Interesting Content
Some say there’s no such thing as boring subjects, only boring writers. I would argue that’s only half true. Some industries are just inherently more interesting to a mass audience. Sports and fashion...
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Seven simple tips for building deep relationships with clients
Solid account management is the foundation of a successful business; a crucial factor in winning the trust of new clients and maintaining it over time. It’s a role that requires a firm technical...
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Meeting AODA Requirements Means Better Business
“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, W3C Director and inventor of the World Wide Web Web Accessibility is...
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How to Adapt to Competition from Amazon and Win
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” – Charles Darwin Introduction The idea about this blog came to me when I was...
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How to Calculate Your Annual Marketing Budget
While most appreciate the importance of promoting their business or product, relatively few people actually understand the relationship between money and marketing. While it is true that there are...
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The 4 Drivers of Retail Profits
With the plethora of new technologies and tactics available to retailers, it’s easy to lose the forest for the trees when planning your marketing programs. I like to start any discussion of promotional...
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Content Marketing for E-commerce
While content marketing has traditionally been embraced by B2B sellers who market intangible products and services, retailers are increasing realizing the benefits of investing in content to increase...
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Hold the Fort: The Canada Anti-Spam Legislation (CASL) Deadline Is Almost Here
This week at Jar we’ve been learning about CASL (Canada Anti-Spam Legislation). Like it or not, if you or your business sends commercial electronic messages (CEMs) to anyone in Canada, regardless of...
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How to Adapt to Competition from Amazon and Win, Part 2: Personalize the...
“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” ― Charles Darwin Introduction: Six features of Amazon.com...
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